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Evaluate starbucks functions in marketing finance and influence and determine the organizational str

Public Domain Starbucks Corporation Starbucks Coffee Company uses its organizational structure to facilitate business development in the global coffee industry.

  • Studies of motivation and motivation theory provide important information about the ways in which workers can be energized to put forth productive effort;
  • The managerial function of controlling should not be confused with control in the behavioral or manipulative sense;
  • Corporate structure, ownership and the likelihood of innovation;
  • Personality research and studies of job attitudes provide important information as to how managers can most effectively lead subordinates;
  • However, the business experienced significant decline in sales in that year.

As the largest coffeehouse chain in the world, the company maintains its industry leadership partly through the appropriateness of its corporate structure.

Starbucks evolves to ensure that its organizational structure matches current business needs. This structure fits within conventional typologies of organizational structures. Similar to the case of other multinational organizations, the company employs its structural characteristics to ensure that its operations are streamlined and properly managed.

  1. The behavioral sciences have made many contributions to understanding this function of management. Recently, many organizations have attempted to strike a balance between the need for worker specialization and the need for workers to have jobs that entail variety and autonomy.
  2. This structure fits within conventional typologies of organizational structures.
  3. Studies of communication provide direction as to how managers can effectively and persuasively communicate.
  4. As the largest coffeehouse chain in the world, the company maintains its industry leadership partly through the appropriateness of its corporate structure.
  5. Starbucks evolves to ensure that its organizational structure matches current business needs.

Starbucks Coffee Company supports its competitive advantages through the characteristics of its corporate structure. Through the effective design and development of its organizational structure, Starbucks Corporation keeps growing despite competitive pressure from these firms in the international market. In this case, the structural design involves intersections among various components of the business. Functional hierarchy Product-based divisions Teams Functional Hierarchy. For example, the company has an HR department, a finance department and a marketing department.

This characteristic is hierarchical. The functional hierarchy of the corporate structure facilitates top-down monitoring and control, with the CEO at the top.

  • The company has three regional divisions for the global market;
  • Using organizational structure to achieve marketing objectives;
  • In this way, the company develops and innovates its products with support through its organizational structure.

The company has three regional divisions for the global market: Also, in the U. Each geographic division has a senior executive. In this way, each local manager reports to at least two superiors: Each division head is given flexibility in adjusting strategies and policies to suit specific market conditions.

Starbucks has product-based divisions in its organizational structure. These divisions address product lines. For example, the company has a division for coffee and related products, another division for baked goods, and another division for merchandise like mugs. This feature of the corporate structure enables Starbucks to focus on product development. In this way, the company develops and innovates its products with support through its organizational structure.

Such development provides competitiveness that the business needs, especially in considering the threats identified in the SWOT analysis of Starbucks Corporation. However, teams are most visible at the lowest organizational levels, particularly at the coffeehouses. Team effectiveness is a major determinant of the financial performance of franchised locations and company-owned coffeehouses.

Starbucks Coffee’s Organizational Structure & Its Characteristics

However, the ones enumerated above are the most significant in shaping strategic management decisions in the business. Also, different levels of the organization are responsible for maintaining the integrity of the corporate structure.

  1. Also, different levels of the organization are responsible for maintaining the integrity of the corporate structure.
  2. This characteristic is hierarchical. Planners must then attempt to forecast future conditions.
  3. Strategic planning involves analyzing competitive opportunities and threats, as well as the strengths and weaknesses of the organization, and then determining how to position the organization to compete effectively in their environment. In this way, each local manager reports to at least two superiors.
  4. Managers at all levels engage in the managerial function of controlling to some degree.
  5. Key Takeaway The principles of management can be distilled down to four critical functions.

By 2007, the company was expanding rapidly, such that it shifted focus away from customers and toward strategic global expansion. However, the business experienced significant decline in sales in that year.

This decline was worsened because of the lack of focus on customer experience. The current corporate structure of Starbucks is a result of reform to improve customer experience and business financial performance. The company recognizes the importance of strategic alignment involving various facets of the business.

1.5 Planning, Organizing, Leading, and Controlling

Its development history suggests that the company will continue acquiring more firms in the future to support its growth strategies. Characteristics of organizational structure relating to hybrid competitive strategy.

An efficient frontier in organization design: Organizational structure as a determinant of exploration and exploitation. Howard Schultz and Starbucks Coffee Company.

Using organizational structure to achieve marketing objectives. How knowledge management mediates the relationship between environment and organizational structure. Corporate structure, ownership and the likelihood of innovation. Selecting Corporate Structure for Diversified Firms. Briarcliff Manor, NY 10510: The empire filters back: Consumption, production, and the politics of Starbucks Coffee.