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An overview of the growth of electronic commerce in the united states

There are three main branches of electronic commerce; the most well-known form being online shoppingalso known as business to consumer B2C. Here individuals can order various products and pay for their purchase via internet. The third category of e-commerce involves transactions from consumer to consumer C2Cas in the example of eBayEtsy or other similar websites. The e-commerce market in the United States has been constantly evolving over the past decade.

Retail e-commerce sales in the United States are projected to grow at a fast pace in the coming years, going from 360 billion U. Amazon is by far the most popular e-retailer in the United States. The company also ranks ahead of the pack in terms of U. Amazon also has the most popular mobile shopping apps in the country in terms of reach and monthly users.

Other successful online retailers include eBay — which was ranked as the most popular online marketplace by online sellers in the U. Customer satisfaction with online retail in the U. However, online sales still represent only a small share of all retail sales in the U.

Nonetheless, an estimate of 78 percent of internet users in the United States had purchased products online in 2017.

E-commerce in the United States - Statistics & Facts

In the same year, 32 percent of internet users in the U. American customers often prefer buying books and electronics online. A growing trend within the e-commerce market in the United States is the rise of mobile shopping. In 2016, it was estimated that around 136 million users have made at least one purchase via web browser or mobile app on their mobile devices. The number of mobile buyers in the country is projected to reach 168.

This large base of mobile buyers has an impact on mobile commerce revenue.

Mobile retail revenue in the United States is expected to rise from 156 billion U. M-commerce is also becoming predominant in the e-commerce industry, as mobile sales accounted for 34. This share is forecast to jump to 53. Within the mobile market, customers began to turn to proximity mobile payment and mobile payment apps or digital wallets, such as Android Pay and Apple Pay, for payments, non-traditional payment options that are forecast to gain momentum in the next few years.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.